Last week I attended my 3rd VidCon. Here are a few patterns and observations I saw emerging across the community, creator and industry tracks that may serve as indicators for where the social media ecosystem is headed
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Unilever’s strategic investment in a leading influencer data platform represents an important brand-led effort to tame the influencer marketing business
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Case study about how big companies and startups in the media world can work together to reach bigger audiences, with programming that matters, while making money in the process.
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As premium streamers like Netflix and Amazon add animation to their lineup of original series to attack families and children, driving prices of cartoons up by 2x, a quiet revolution in animation is happing on YouTube as well.
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The lessons I learned nearly a decade ago as a broke indie filmmaker, with no connections, are helping me thrive in today’s constantly disrupted media landscape.
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Together with his business partner, Sean Holladay, Shaun McBride is navigating the next phase of his career as a creator through diversification tied to his core competencies.
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