MTV — BLOCK & TACKLE — Thomas De Napoli

How Publisher Collaborations Fueled Chipotle's Latest Campaign

Case study about how big companies and startups in the media world can work together to reach bigger audiences, with programming that matters, while making money in the process.

LIT! Won the Adweek Arc Award

Viacom Velocity took home the top honors during the Adweek Arc Awards at SXSW for our work on LIT! Above the Noise for Beats by Dre.

MarketingThomas De NapoliApril 23, 2019SXSW, ADWEEK, SXSW2019, SXSW19, LIT, MTV, Viacom, Dario Spina, Beats, Beats Headphones, Beats by Dre, Dayo Harewood, Elizabeth Carter, Tyler Hissey, Mette Towley

The YouTube Animation Revolution is Upon Us

As premium streamers like Netflix and Amazon add animation to their lineup of original series to attack families and children, driving prices of cartoons up by 2x, a quiet revolution in animation is happing on YouTube as well.

StrategyThomas De NapoliFebruary 12, 2019Animation, YouTube, Amazon, Netflix, Apple, APPL, NFLX, Hulu, TheOdd1sOut, Domics, Content, Streaming, Viacom, MTV, Liquid Television, Adult Swim, Warner Media, Beavis and Butthead, Cartoon, Cartoon Network

We Won a Clio!

One year after we pitched LIT to Beats by Dre, we won a Clio together.

MarketingThomas De NapoliFebruary 2, 2019Clio, Beats by Dre, Beats Headphones, Mette Towley, MTV, Viacom, Viacom Velocity, Advertising, Marketing, Awards, Social Media, Branded Content, Content Marketing, Dance, Travel, N.E.R.D., Lemon, Pharrell