Cannes Lions 2019 — BLOCK & TACKLE

The "Wild West" Just Got a Little Less Wild...and That's a Good Thing

Unilever’s strategic investment in a leading influencer data platform represents an important brand-led effort to tame the influencer marketing business

Marketing, StrategyThomas De NapoliJune 12, 2019Cannes Lions 2019, Cannes Lions, Unilever, WSJ, Wall Street Journal, Viacom, YouTube, Famebit