LIT! Won the Adweek Arc Award

🏆 Viacom Velocity won the Adweek Arc Award for Best Sponsored Content at SXSW2019 🏆

I’m proud, but not surprised, of the win that resulted from the collaboration and contribution of this team:

• Dario Spina listened to Beats by Dr. Dre needs and when the opportunity arose met it with a great idea

• Ali Zerden & Lindsey Mueller were guardians of the client’s needs

• Dayo Harewood is an effortlessly cool and talented Creative who values the input of us strategy nerds

• Elizabeth Carter and I mixed Southern charm and New York grit on a mission to make this happen (many “bless your hearts” were said)

• Tyler Hissey helped ensure the creative was relevant to MTV fans

• Lynne Levey, Jodi Truman and Nicole Ferrera proved that Sales and Media Planning is just as innovative as Marketing

• Lauren Elias wrangled 3 of the hottest names in dance to attend a shoot in the middle of awards season

• Juliette Snyder combined strategic thinking with executional skill to give intent to each of the 30+ pieces of video and posts

• Chris Daviau made sure every dollar made it into the screen

• Audrey Green translated countless whiteboard session into crisp, clean decks

• Karen Vega-Porcelli & Laura Lora tracked the success of it all, because what gets measured gets managed!